Sip & Be Seen by Christy

"Sip & Be Seen"

The newest edition to the magazine will be something called Sip 411. Sip 411 will replace "Sip Scene" in the back of every issue in the special advertising section. The purpose of Sip 411 will be to let readers know about various happy hours and drink specials at local bars and pubs in the Philadelphia area. Through a new text-messaging system readers will be able to sign up for, all the information for the perfect happy hour will be right on their cell phones. There is so much planning being done for the launch of Sip 411. The event and launch party will take place on April 29th. All owners and managers of local bars, pubs, etc. are invited to come out and hear about the new program. Not only will this benefit the magazine but will help business as well. Along with the text-message option they are also able to run their ads in the upcoming issues. Getting the word out about the new program is half the battle. A MySpace page is currently being made to promote it. Several advertisements can be found throughout the past issue of the magazine to get readers excited and get them to sign up. I have been working closely with the advertising and marketing department to make sure everything is in order for the April 29th launch. I am been put in charge of designing the MySpace page for all readers and those interested to view and get more information.