Leads, Counter Cards & Media Kits
This is a posting from Christy at a magazine advertising co-op:
On Thursday, I learned about leads. Leads are a huge part of the advertising business. A lead is a person who calls inquiring about information for the magazine. A sheet must be filled out with information from the caller. Usually these callers are looking for rates for running an ad in the magazine. My supervisor showed me how she took down information for a lead. After showing me she let me call back all the leads that left voicemails over night. I took down all the information and gave them to the correct account executive. After you have the information they must be filed into a “Lead Book” so they can be easily reached at any time. The final billing was also due this day for many of the advertisers from the last issue. I took care of typing a Word document up for each advertiser stating their remaining balance on their ad. I worked with some sales coordinators as well to determine how much money was made in each category of advertisements (fashion, food, travel, etc.) from 2007. This was interesting because I could see where the majority of revenue for the magazine came from.
Counter cards needed to be completed today. It is very important that the counter cards are displayed immediately after the magazine releases because it gives time for others to see our work in the magazine and potentially run their ads with us for the following month. After coming up with the basic layout for the counter cards I delivered them to the art department production. Media-kits needed to be prepared for shipping for our March potential advertisers. About 50 media-kits needed to be made all with different specifications and topics of interest. After making the media-kits I worked on producing something called an “e-mail blast." An e-mail blast is a type of advertisement that gets sent to a person's e-mail address. For this particular e-mail blast the advertisement was for a wedding dress trunk show that will be happening in early February. We took all the e-mail addresses from the previous trunk shows in 2007 and compiled them into one excel spreadsheet so we knew whom to send the e-mails to.
On Thursday, I learned about leads. Leads are a huge part of the advertising business. A lead is a person who calls inquiring about information for the magazine. A sheet must be filled out with information from the caller. Usually these callers are looking for rates for running an ad in the magazine. My supervisor showed me how she took down information for a lead. After showing me she let me call back all the leads that left voicemails over night. I took down all the information and gave them to the correct account executive. After you have the information they must be filed into a “Lead Book” so they can be easily reached at any time. The final billing was also due this day for many of the advertisers from the last issue. I took care of typing a Word document up for each advertiser stating their remaining balance on their ad. I worked with some sales coordinators as well to determine how much money was made in each category of advertisements (fashion, food, travel, etc.) from 2007. This was interesting because I could see where the majority of revenue for the magazine came from.
Counter cards needed to be completed today. It is very important that the counter cards are displayed immediately after the magazine releases because it gives time for others to see our work in the magazine and potentially run their ads with us for the following month. After coming up with the basic layout for the counter cards I delivered them to the art department production. Media-kits needed to be prepared for shipping for our March potential advertisers. About 50 media-kits needed to be made all with different specifications and topics of interest. After making the media-kits I worked on producing something called an “e-mail blast." An e-mail blast is a type of advertisement that gets sent to a person's e-mail address. For this particular e-mail blast the advertisement was for a wedding dress trunk show that will be happening in early February. We took all the e-mail addresses from the previous trunk shows in 2007 and compiled them into one excel spreadsheet so we knew whom to send the e-mails to.
Labels: advertising, magazine
posted by Jerry Zurek at
6:54 PM
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