Fashion Forward by Christy

Thursday was probably the craziest day at the magazine I have seen so far. To start off the morning our building gave us each a BIG bag of Hershey Kisses to start off a wonderful Valentine's Day...but the rest of the day was not so wonderful.

In our upcoming issue we have what we call "Fashion Forward" - 3 months out of the year some of the biggest names in fashion run an ad in our magazine to promote their new line of clothing, in this case their Spring line. The magazine typically has about 11-12 fashion ads but this issue we have about 16, which is huge and also great for the magazine. What's not so great is waiting until the very last minute to get some of the ads in. Ship day is Friday which basically means if you ad doesn't get in our hands by Friday - it might get cut from the issue. We have deadlines that need to be met and for some reason at 3 p.m. on Thursday we were still sitting around waiting for some of the last minute ads. 10 e-mails and probably close to 30 phone calls later we had all 16 of the fashion ads in. They all needed to be fact-checked and then sent overnight to the publisher, who is vacationing in Florida so she can layout what the front of the issue will look like. On top of these 16 ads, others were coming in like crazy - a lot of fact-checking was needed.

Overall the day ended pretty well - the most important part of the day was getting all the fashion ads in. It looks like it is going to be a great issue. Whoever thought fashion could make me want to rip my hair out?