Laura Van De Pette: I need to redeem myself!
Tuesday, January 23, 2007
A new account executive started yesterday and I had to train him on daily monitoring since he will be doing it when I’m out on Mondays. It was kind of cool to train someone else instead of always being the one trained.
The team is preparing for a meeting tomorrow with a managed care consulting agency. We are meeting with them to discuss managed care outlets and how to reach them since no one has experience in that area. It is much more complicated than any trade pub are we have ever targeted. Managed care is the business side of medicine and largely deals with cost-effectiveness and the efficacy of drugs. Managed care attempts to lower the rate of medicare inflation and we want to target them because our biggest competitor, is going generic and we need our drug to be the choice brand on health insurance policies. This is our client’s most important initiative this year.
With all that confusing stuff in mind, I was asked to go through a few managed care publications and pull some key insights that would be helpful. This of course was impossible since I felt like I was reading Japanese. I had absolutely nothing to offer the team in way of insights. The team had a powerpoint slide set aside in their presentation and they were waiting for my comments, but I had none. None that were very insightful anyway. I felt useless.
Luckily I reedmed myself... I came across an important press release that generated alot of wire coverage and found a mistake in Bloomberg's story. I was able to conatct the reporter and send her a fact sheet for our drug and the website was updated within ten minutes. The team said I averted what could have been a major problem since Newsday always picks-up Bloomberg stories a day later. They were right, the next day Newsday had printed the story, but with the correct info.
Redeemeing yourself is an intern's number one responsibility sometimes.
A new account executive started yesterday and I had to train him on daily monitoring since he will be doing it when I’m out on Mondays. It was kind of cool to train someone else instead of always being the one trained.
The team is preparing for a meeting tomorrow with a managed care consulting agency. We are meeting with them to discuss managed care outlets and how to reach them since no one has experience in that area. It is much more complicated than any trade pub are we have ever targeted. Managed care is the business side of medicine and largely deals with cost-effectiveness and the efficacy of drugs. Managed care attempts to lower the rate of medicare inflation and we want to target them because our biggest competitor, is going generic and we need our drug to be the choice brand on health insurance policies. This is our client’s most important initiative this year.
With all that confusing stuff in mind, I was asked to go through a few managed care publications and pull some key insights that would be helpful. This of course was impossible since I felt like I was reading Japanese. I had absolutely nothing to offer the team in way of insights. The team had a powerpoint slide set aside in their presentation and they were waiting for my comments, but I had none. None that were very insightful anyway. I felt useless.
Luckily I reedmed myself... I came across an important press release that generated alot of wire coverage and found a mistake in Bloomberg's story. I was able to conatct the reporter and send her a fact sheet for our drug and the website was updated within ten minutes. The team said I averted what could have been a major problem since Newsday always picks-up Bloomberg stories a day later. They were right, the next day Newsday had printed the story, but with the correct info.
Redeemeing yourself is an intern's number one responsibility sometimes.
posted by Laura Van De Pette at
1:53 PM
0 Comments:
Post a Comment
Subscribe to Post Comments [Atom]
<< Home